FFF has decided to focus on Seed Maize and Macadamia nuts. The first 16 ha seed maize was planted December 2019, and the plan is to build up to 60 ha in 2022 and 150 ha from 2023. Macadamia planting is planned to be done in 2021, total 65 ha.

By 2023, according to the business plan, seed maize will account for over 70 % of FFF revenue 60% of gross profit. As the macadamia trees mature and start to produce nuts, the revenue and gross profit from these quickly surpasses that from seed maize and eventually dominates.
By the end of the 15-year period outlined in the business plan, these 2 crops will account for 82 % of the revenue and 87 % of the gross profit.

Viewed from this perspective, FFF is then a project to build up, over the coming years, a farm based on 2 main crops which will in due course become very profitable. Of course, FFF will need to plant commercial maize and sunflower, and engage in other activities to ensure cash flow until these two main crops are established and to meet its development goals. However, the management of FFF understands that the organization must be focused overwhelmingly on Seed Maize and Macadamia.